Perth Festival
Digital Marketing Assistant
2024 — 2025
When you’ve been around for 70 years, reinvention matters. In 2024, Perth Festival rolled out a new brand — bright, confident and unmistakably yellow. I helped bring it to life, shaping everything from reels to newsletters to the Festival’s brand-new website.
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![An image of a few people sitting on the foreshore, looking at a beam of light.]()
Karla Bidi Shoot — Credit: Duncan Wright
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![A selection of EDMs for Perth Festival on a white background.]()
EDM designs
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![An image of an old warehouse with a light show being projected onto it.]()
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As the digital creator on the team, I helped keep everything — from socials to EDMs to the website — speaking in one clear voice. I shot and designed content, briefed creatives and reworked our newsletters with more than 10 fresh EDM templates.
By the end of the season, engagement was up and our Instagram following had climbed significantly.
Reels that I shot and produced during my time at Perth Festival. Credit: Greg McFerran.